The joke started in Taco Bell dining rooms, where the little service bell by the counter plays a bright two-tone chime that regulars swore resembled a bong rip. Phone videos of people ringing it for the bit spread across TikTok and Twitter in the early 2020s, and editors quickly turned the sound into a reaction clip for anything mildly unhinged. Meme pages still drop it under prank videos, confessionals and cartoonish slow-motion shots because the gag is instant and universal. Nobody owns the sound, so it keeps living as a free punchline.