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That's Not Me was released in 2014 by Skepta featuring his brother JME, and later appeared on Skepta's 2016 album Konnichiwa. The track became a defining moment in grime's revival, helping bring the Boy Better Know sound from underground pirate radio roots to a mainstream audience. Its simple, repetitive hook made it easy to quote and remix online, so clips of the chorus spread across Vine, YouTube edits and social media. It remains popular because the phrase works instantly as a rejection, joke or identity statement.
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A short clip from Skepta and JME's grime track That's Not Me, featuring the iconic hook. Creators use it for meme edits, reactions and UK rap videos.
This clip pulls the instantly recognisable hook from Skepta featuring JME's grime anthem That's Not Me, built around a heavy bassline, sharp synths and a confident, chant-like delivery. Skepta repeats the title phrase with a dismissive swagger while JME's energy lifts the chorus, making the line land like a punchline. The sound feels bold, funny and confrontational at the same time, perfect for calling out something fake or cringe. Listeners familiar with UK grime hear nostalgia, while new listeners hear a catchy, looping phrase that sticks after one play and begs to be replayed.
