The sound takes its name from The Noise, the brash rival character in the indie platformer Pizza Tower, known for his loud, showy personality and cartoon-style taunts. Short vocal bursts like this one spread through gameplay clips, edits and meme videos, where a single exaggerated noise could sell a joke without any explanation. Because it is only about a second long, it fits easily into fast-paced shorts and streams, and it has stayed in use as a quick reaction sound for chaotic, over-the-top moments rather than as a long musical or dialogue quote.