The phrase comes from Star Wars: The Mandalorian, the live-action series that premiered in 2019, where it is spoken as the creed of the Mandalorian people and repeated as a solemn affirmation by Din Djarin and other Mandalorians. It quickly became one of the show's most quotable lines, spreading through reaction videos, edits and soundboards as a shorthand for doing things the right way. Its short length and instantly recognisable delivery have kept it in use long after its first season, especially in gaming and fandom edits.