Thragg is the emperor of the Viltrumites in Invincible, the superhero series created by Robert Kirkman that began as a comic and later became an animated series. As the most feared Viltrumite, his dialogue is written to sound calm, absolute, and terrifying, which makes individual lines easy to lift for short clips. Fans have shared his threats on soundboards and in fan edits, where the character's reputation does most of the work. Even without context, the voice alone signals a powerful antagonist who does not bluff.