iReady is the online reading and maths program many US school students meet in class, with animated characters guiding lessons and practice questions. Jake is one of the faces students associate with that routine, so a short frustrated noise from him quickly became an in-joke outside the classroom as well. Students clipped and shared the groan on soundboards and social feeds, turning ordinary lesson frustration into a reusable reaction. It stays popular because almost anyone who has used the program recognises the feeling behind it immediately.