The phrase at the centre of the clip is a formal German denial that translates as I reject this insinuation, a wording more suited to a lawyer or politician than an everyday argument. Online it has been clipped and shared as a reaction sound, with the search phrases diese unterstellung weise ich zurück and ich weise diese unterstellung zurück keeping the two word orders in circulation. Its appeal lies in that mismatch between stiff, official language and trivial online disputes about lies and blame.