Warcraft III, released in 2002, gave players undead heroes including the Lich, a powerful spellcaster commanding frost magic, and its Spanish voice lines have since circulated as short clips on soundboards and in gaming edits. Muy bien, meaning very well, works especially well outside the game because the approval sounds detached and ominous rather than friendly. Creators reuse it to crown a clever play, a comeback or a sarcastic victory, and its brevity makes it easy to drop at the exact moment a result becomes clear.