This line riffs on the iconic Breaking Bad cooking meme associated with Jesse Pinkman, which became shorthand online for locking in and getting to work. Variants like we have to cook spread through TikTok edits, gaming montages and cooking videos, where the Heisenberg lab imagery turned everyday grinding into a joke. Its staying power comes from that double meaning, working literally for food content and ironically for studying, hustling or late night sessions.