The phrase began as a Vine in 2015, when a short clip of a man loudly questioning another person's shoes was shared and remixed across social media. Viewers copied the line to call out ugly, unusual or mismatched footwear, and it soon moved beyond shoes to any questionable fashion choice. Its popularity survived the end of Vine because the delivery is instantly recognisable and works without context. Today it remains a go-to reaction sound for roasts, fashion fails and comedy edits on TikTok and YouTube.
關於此聲音
The viral Vine clip of a man shouting what are those at a pair of shoes, used to roast bad footwear and outfits in memes, reaction videos and TikTok edits.
This is the loud, incredulous shout from the classic Vine where a man spots a pair of shoes he cannot believe and yells the question everyone now recognises. The voice is high-pitched, fast and deliberately over-the-top, stretching the last word as disbelief turns into comedy. There is no music or background effect, just the raw, street-recorded energy of the moment. Hearing it instantly signals a roast is coming, making the viewer look down at the shoes or outfit being mocked and laugh before the punchline even lands.
