The phrase in this clip is Brazilian Portuguese for someone messing with or hacking a Facebook account, a common joke in Portuguese-speaking meme culture where friends prank each other by posting from someone else's profile. The sound circulates as a short user-generated reaction clip on soundboards and in short-form videos, rather than coming from a known television show or film. Its staying power comes from how instantly recognisable the situation is: almost everyone has seen a hacked account post something embarrassing, so the clip works as shorthand for that moment.