Place it at the end of a price-reveal edit, right after the receipt or wishlist total appears. Follow it with the ba dum tss drum sting for a comic beat, or let a funny ha ha laugh carry the reaction into the next scene.
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This is a 13-second vocal clip of Italian singer Caparezza delivering the line 'Non me lo posso permettere', the Italian phrase for I cannot afford it. It lands with a resigned, exasperated humour, turning a flat refusal into a catchy, dramatic answer. It comes from his song of the same name.