Horimiya began as a manga series before its 2021 anime adaptation, following school student Kyouko Hori and her double life at home and in class. Short voice clips from the anime spread quickly through anime edit communities and soundboards, where brief expressive lines work well as reactions. This come on moment survives because it captures Hori's confident, no-nonsense personality in under two seconds, making it easy to reuse across fan edits, streams and social posts without needing the original scene for context.