The clip draws on the long Star Wars rivalry between Darth Maul and Obi-Wan Kenobi, which began when Maul fought the Jedi in The Phantom Menace and continued through the animated series as Maul sought revenge. His repeated cry of Kenobi became shorthand online for obsession, rivalry and an approaching duel. Like other Star Wars villain moments, including Darth Vader, it is now shared as a short soundboard clip for edits, reactions and memes, because the single name carries the whole history of their conflict without needing any explanation.