The sound is tied to Joshua Kiryu, a central character in The World Ends With You, the stylish action role-playing game first released for Nintendo DS in 2007. Joshua's calm, calculating manner made him a fan favourite, and short voice lines like this one circulated among players and editors long after the original release. As clips from the game spread through soundboards and video edits, the line became a shorthand for bored dismissal. It endures because the character's attitude is instantly recognisable even to viewers who have never played the game.