Put it near the end of a short Norwegian Christmas edit, after a brief reaction sound and before a closing clip, so the familiar reference lands as the payoff and the edit ends on a shared joke.
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This 17-second clip features Cato Sleten speaking in Norwegian, captured as a short spoken moment that Norwegian viewers can recognise at once. It has a playful, knowing humour that lands best with people familiar with the joke. It comes from Nissene i skjul, the Norwegian programme shown on NRK TV.