The level up fanfare has been part of the Pokemon role-playing games since the series began on Game Boy in the 1990s, playing whenever a Pokemon earns enough experience points to grow stronger. Versions of the jingle, credited to composers including Junichi Masuda and Shota Kageyama, have carried through later handheld and console titles with updated instrumentation. Because generations of players associate the few notes with achievement, the clip spread beyond gaming into meme edits, study videos and soundboards as a universal correct and success signal.