31 Minutos premiered in Chile in 2003 as a puppet parody of a television news programme, created by Álvaro Díaz and Pedro Peirano. Its songs, catchphrases and puppet presenters became cult favourites across Spanish-speaking audiences and later spread widely through video shares and meme pages. Short lines from the show are often lifted as standalone reactions, and yo soy tú is shared in that format as an eight-second soundboard clip. Fans use it to quote the programme, while other creators borrow the phrase for lookalike and impersonation jokes.