Put it in the middle of a chase sequence, after Enemy Spotted warns the player and before FNAF Jumpscare Scream closes the scare, so the run bridges the warning and the payoff.
About this sound
This three-second clip captures the Deer charging through the dark, with rapid hoofbeats and dry rustling building into a sudden rush of speed. It feels urgent and unsettling, like danger arriving before you can see it. It comes from 99 Nights in the Forest, the Roblox survival horror game where the tall Deer watches players, then runs at them.