Admiral Bulldog is the online name of Swedish Dota 2 player and streamer Henrik Ahnberg, a former professional best known for winning The International 2013 with Alliance. His loud, expressive streaming style made short reaction clips popular with Dota fans, and this Swedish warcry became one of the sounds passed around in gaming communities and soundboards. It spread because it works outside Dota too, giving any victory or surprise moment an unmistakably over-the-top celebration, which keeps it in rotation for memes and highlight edits.