All the Way Up was released in 2016 by Fat Joe and Remy Ma, featuring French Montana and Infared, as the lead single from their joint album Plata O Plomo. The track became a major rap hit and earned Grammy nominations for Best Rap Performance and Best Rap Song, helped by its instantly recognisable chorus and confident delivery. Over time, short clips of the hook spread through sports highlights, reaction videos, and social media edits, where it became shorthand for success, confidence, and reaching the top.