Place it right after the reveal shot, then follow it with a cartoon boing for the fallout and a sad trombone for the loser. Keep it as the payoff in the middle of the sequence, with a record scratch just before it to set up the twist.
About this sound
This is Woody Woodpecker's signature cackle, a quick 2.5-second burst of high, sharp cartoon laughter. It feels cheeky and mocking, like someone who has just pulled off a trick and knows it. The laugh comes from the theatrical cartoon shorts first made in 1940, and it is widely known in Brazil as Pica-Pau.