Among Us is a social deduction game developed by InnerSloth and released in 2018, where crewmates complete tasks while impostors secretly eliminate them. The kill sound became widely recognised during the game's surge in popularity in 2020, when streamers and YouTubers shared rounds full of deception and sudden eliminations. Clips of the moment spread across TikTok, YouTube and meme pages, turning the short effect into shorthand for betrayal. It remains popular because it is instantly understood even by viewers who have never played the game.