Among Us was released by Innersloth in 2018 and exploded in popularity in 2020, when its emergency meetings and impostor reveals became a shared online language. The reveal sting, often shared as the Among Us role reveal sound, became shorthand for calling someone sus, a slang term for suspicious that spread far beyond the game. Creators lifted the cue into memes, edits, and reaction videos, where the dramatic sound alone signals an accusation. It stays popular because the joke translates instantly, even for viewers who have never played.