Angry Birds was released by Finnish studio Rovio Entertainment in 2009 for mobile phones, built around launching birds from a slingshot at green pigs hiding in fragile structures. Its bright theme music and exaggerated bird noises became inseparable from the characters as the game grew into sequels, cartoons and a film franchise. Short clips mixing the music with in game sounds later circulated on soundboards and in meme edits, where the tune alone signals a playful launch, a doomed tower and an inevitable messy collapse.