Tempo e Placar is a long-running tradition on Brazilian AM radio soccer broadcasts, where stations interrupt the play-by-play at regular intervals to read the time elapsed and the latest scores from other matches. The short apito whistle became the audio cue listeners instantly recognised, even over crowd cheering and stadium noise. As old broadcasts and clips were shared online, the sound moved into football memes, WhatsApp groups and video edits in Brazil, where it is now used as a nostalgic shorthand for a classic radio matchday.