The phrase comes from Los Charros de Lumaco, a Chilean cumbia ranchera group from the town of Lumaco known for festive live shows and drinking songs. Their recordings circulate widely at parties across Chile and in Latin American communities online, where short spoken interjections are often clipped for memes. Asi no mas Rafita was lifted as one of those interjections and shared on soundboards and messaging apps, where its short length made it easy to forward, remix, and drop into unrelated videos as a familiar in-joke.