The clip comes from a My Voice Zoo segment in which Spanish streamer IlloJuan voices animals, with the audio circulated by Paconi Ediciones. Fans cut the ay como el agua moment into a standalone sound because the line captures his improvisational humour in just a few seconds. It spread through Spanish speaking soundboards, stream chats and short edits, where short streamer phrases are reused as reactions. Its appeal is less about the literal meaning, like water, and more about the recognisable delivery that regular viewers instantly associate with IlloJuan.