Baby Shark became a global phenomenon through Pinkfong's colourful dance video, released in 2016, which turned a traditional children's chant into a worldwide hit for young children. The video spread through YouTube, nurseries and family channels, then exploded on TikTok and social media as adults used it for jokes, dances and reaction clips. By 2020 it had become one of the most-watched videos ever online, and its simple chorus keeps it instantly recognisable for both kids and parents today.