Place it at the end of a fail sequence, after the setup and just before the reaction shot, then follow it with the Roblox Oof for a second, smaller hit. For a bigger crash, pair it with the Doge Bonk first so Bomb's cry becomes the payoff.
About this sound
This clip is Bomb's short, pained cry when the black bird from Angry Birds takes a hit, a sharp vocal yelp that sounds more comic than serious. It lands with a wincing, laugh-out-loud feeling, the kind of over-the-top hurt that makes a fail feel funnier instead of harsh. It comes from Angry Birds, where Bomb is the black bird players meet in the game.