Rômulo Mendonça is a Brazilian sports narrator known for his loud, playful calls on basketball and other live broadcasts, where nicknames and catchphrases become part of the show. Boom boom shakalaka fits that style, borrowing a classic basketball hype phrase and turning it into a signature shout fans recognise instantly. Clips of his most excited moments circulate on TikTok and in fan edits, detached from the original match, and this one spread as a reusable reaction for any play that feels bigger than normal.