Gil do Vigor became one of the most talked-about contestants on Big Brother Brasil 21, which aired in Brazil in 2021, thanks to his expressive personality, humour and unmistakable way of speaking. His elongated shout of Brazil quickly became one of his signature moments and was clipped and shared across Brazilian social media, where fans used it to celebrate national pride, football results and everyday Brazilian wins. The sound has endured because it is simple, joyful and instantly tied to Gil, making it a quick shorthand for enthusiasm about Brazil in memes, reaction videos and short-form edits.