This announcement comes from the See it, say it, sorted safety campaign used across Britain's railway stations and trains, in which the British Transport Police ask passengers to report anything that looks out of place by speaking to staff or texting 61016. Because the message plays so often in stations, it has become instantly familiar to regular rail travellers, and online creators have lifted it from that everyday setting into memes about suspicious behaviour, awkward journeys and anything that simply does not look right.