BRTT, the nickname of Felipe Gonçalves, is one of Brazil's most famous League of Legends players, known for his confident personality and memorable stream moments. Clips of his voice lines circulate widely in the Brazilian gaming community, where short phrases are reused as reaction sounds far beyond the original match context. Não vai levar não became popular because the refusal is clear even without much context, making it easy to apply to games, chats and edits. The clip remains shared on soundboards as a compact piece of Brazilian esports meme culture.