Brum is everyday onomatopoeia rather than a line from a single show, film or game, which is why it turns up in many kinds of short video. Creators use the word itself as shorthand for an engine starting, revving or driving off, and the short clip version has become a handy piece of audio punctuation for memes, gaming edits and comedy skits. Its appeal is its instant recognition: even without a picture of a car, most viewers hear the rev and understand movement, speed or an exit. That flexibility keeps it in rotation long after any one trend fades.