The clip comes from a guest appearance by Italian comedian Maccio Capatonda with The Jackal, in which he is left alone on a sofa and bids goodnight by asking how one is supposed to sleep. The moment caught on with Italian viewers because the line is short, quotable and instantly recognisable, and it has since circulated as a reaction sound for late-night posts and video endings. Its appeal lies in that everyday situation: saying goodnight while clearly not ready to sleep at all.