The phrase is Mexican Spanish slang, with cámara used as a casual call for attention, wey as a familiar term for a friend, and apúrale and córrele both urging speed. It is associated on soundboards with Luisito Comunica, one of Mexico's most widely known travel and lifestyle creators, whose informal, fast-talking style made the line easy to lift into a short clip. Shared mainly by Spanish-speaking meme makers, it has stayed useful because the command is instantly understood even without translation, especially in edits about being late, rushing or escaping.