The clip comes from Final Fantasy XIV, the long-running online role-playing game where players create cat-like Miqo'te characters, and it captures one of those characters making a short wao sound. Short vocal moments like this travel easily because they need no context, so the clip has been picked up for soundboards, stream reactions and short gaming edits where a quick, cute interruption fits the joke. Its brevity and recognisable fantasy-game feel keep it useful years after players first started sharing it, especially in troll and reaction edits.