The phrase comes from Killer Instinct, the 1994 arcade fighting game developed by Rare, where the announcer shouts it when a defender escapes an opponent's combo string. The exaggerated delivery and repeating C-C-C stutter in later versions turned a gameplay callout into a standalone reaction sound. Clips spread through forums, YouTube edits and soundboards in the 2000s and 2010s, and creators kept using it for any abrupt interruption, failed streak or anticlimax far beyond the original game.