Cheema Y is a Punjabi singer whose track CEO supplied the audio behind the Cheema Sultaan clip. The excerpt spread through Punjabi music pages, short video edits and user soundboards where fans cut the strongest hook for reuse. Its appeal comes from the mix of regional pride, luxury boss imagery and a hook that works without context, so it keeps appearing in WhatsApp status uploads, fan edits and gaming montages long after the full song first circulated online.