Church bells have long been used to signal worship services, ceremonies, memorials, celebrations, and the passage of time. Online creators use short bell recordings to establish a sacred or historical setting quickly, while meme editors sometimes apply them ironically to make a minor event feel unusually grave. The recognizable metallic toll remains useful because audiences understand its meaning before seeing the source. For a lighter and shorter cue, creators may instead choose a ding sound effect with less resonance and ceremonial weight.