Clash of Clans, developed by Supercell, became one of the most popular mobile strategy games after its 2012 release, built around building villages, training troops and raiding other players. Its distinctive game audio became part of that identity, and short clips from it are now widely shared by players and creators online. Because the game remains familiar to a huge mobile audience, a few seconds of its sound can instantly signal strategy, battle and competition, even for viewers who have not played recently.