The phrase is everyday Southern Vietnamese slang, written in standard form as Thôi Tôi Không Biết, and it spread online as a short reaction clip rather than as a song or movie quote. Its appeal is the timing: a complete, recognizable admission of confusion that fits almost any awkward pause. On soundboards and in short video edits it functions like a verbal shrug emoji, shared between friends and reused in remixes where the joke is pretending not to understand what just happened or what is being asked.