Cheeki breeki became a cult catchphrase among players of gritty Eastern European shooters, where scavengers and bandits shout unpredictable Russian lines that streamers love to imitate. In Escape from Tarkov, Scavs are AI-controlled raiders who roam maps, loot bodies and ambush players, so their sudden voice lines have become a rich source of memes. Creators clip the most unhinged shouts for TikTok edits, YouTube montages and Discord jokes, keeping the phrase alive long after its original in-game context.