The phrase comes from everyday Russian profanity, where pohuy is a crude slang term for complete indifference, and da mne voobshe strengthens it to at all. The misspelled form poukhi in the title reflects how the clip is shared and searched in transliteration on soundboards. It spread as a reusable reaction audio rather than from a single identified film or show, passed between chats and edits for moments of refusal or apathy. It remains popular because the meaning is clear even to listeners who do not speak Russian fluently.