This clip comes from the Carving item voices in Dark Souls, the 2011 action RPG by FromSoftware. Players could use carvings to play preset spoken lines such as “Help me” during online and in-game moments. The sound spread through YouTube edits, gaming memes and short reaction videos because its delivery is brief, recognizable and instantly readable even out of context. It still shows up in Souls content and general meme edits whenever someone wants a dramatic, game-coded cry for help.