The sound is labelled as a male scream from Deadly Alliance, the Mortal Kombat fighting game released in 2002, where short pain and defeat cries were recorded for its fighters. It is not tied to one famous catchphrase, which is why it travels so well: creators can lift it out of context and reuse it as a generic reaction. Online, it appears in short edits, gaming montages, and meme videos whenever a clip needs an immediate, human-sounding cry of pain or shock, and its brevity makes it easy to drop into almost any timeline.