Grand Theft Auto V, released by Rockstar Games in 2013, made dying in Los Santos a recognisable part of its open-world gameplay, with the wasted screen becoming a shorthand for failure across the series. Clips of the death sound spread through gameplay videos, fail compilations and short-form edits, where it was reused far beyond its original context. It remains popular because players instantly associate it with a sudden, avoidable defeat, and it works alongside the GTA V notification sound as a familiar audio cue from the same game.