Discord launched in 2015 as a voice and text chat platform for gaming communities and later grew into a general home for servers, study groups and fandoms. Its default notification ping became part of everyday internet culture because millions of users hear it daily for messages and mentions. Short recordings of the alert spread across soundboards, Discord servers themselves and short-form video edits, where creators use it as a shared shorthand for someone messaging you right now, even when the message on screen is completely made up for the joke.