The farewell is associated with Robert Makłowicz, the Polish food and travel presenter whose warm on-screen persona made his sign-offs widely recognisable in Poland. Do widzenia is the Polish word for goodbye, while sajonara is a Polish spelling of the Japanese sayonara, giving the line its cross-cultural joke. Shared as a short audio meme, it spread among Polish creators who use it to close videos with affection rather than abruptness. Its appeal endures because it is instantly understood, easy to place at an ending, and carries the presenter's friendly authority without needing any visual context.